The Founder

Nicoleta Porojanu


I am Nicoleta

I am a clinical psychologist turned psychotherapist, counsellor and coach.

Why this journey? Simply because the more I’ve been with people and I’ve learned about our human mind, the less I felt the need to evaluate, judge, assess and diagnose.

It felt clear to me that we, people, are all the same in how we experience life and nothing that is human is foreign to any of us.

Today, I am a modern talking therapist and wellbeing advocate and I work in a person-to-person space with people’s wholeness & depth, away from labels and categorizations.

I guide them  know themselves, find clarity, move through conflicts, heal inner wounds and create lives they love living. 

Learn more about me below.


My passion

I have always been passionate about being with people and curious about our human nature.

At around 11 I started reading heavily and I discovered the concept of altruism. It had a profound impact on me and I decided I wanted to help people and become a psychologist one day.

As I grew up, powerful voices around me suggested a psychologist must have a life surrounded by suffering, and I started to doubt my choice and gave up on my dream.

Taken by the flow of life I firstly gained qualifications in accountancy, then leisure & hospitality, but the brief jobs I had in these fields made me search further.

My first proper job has been for a few years a civil servant role in my home town’s city hall, followed by 5 years of journalism, writing for my local weekly newspaper. 

These were rewarding jobs that allowed me to met a large number of people and gain a lot of knowledge in the fields of local administration, politics, social and economic networks, inclusion & prejudice, justice, welfare system, environment, etc.

Throughout this time I also reconnected with my life passion and I completed my 5 years degree in psychology. Shortly after, I have been offered a position of clinical psychologist in a hospital.

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The beginning of my journey

From there, it all spiraled into a fascinating journey that saw me gradually moving from clinical psychology to psychotherapy, then counselling and lately coaching, a path that mirrors my personal journey in life. 

It all started with my work as a clinical psychologist in a palliative care clinic which was a unique experience that raised many inquiries around human existence and our purpose in life. The memories of the dying people that were voicing out their regrets for the first time in their lives are still vivid in my mind and have informed my path ever since. Shortly, I realised that I was more interested in talking to people and easing their distress than doing tests and evaluations. It made more sense to me to understand human nature from an experiential perspective not only through theories from books, and gradually my insight into human suffering draw me towards exploring spirituality and religions.

That widened my understanding of the healing traditions around the world and made me question the efficacy of the psychopharmacological treatment, prompting me to search for alternative therapies.

In my search, I gradually distanced myself from the medical model and I started to look at health from a holistic perspective, considering physical fitness, spiritual harmony and psychological comfort, but also the impact of the external world on our lives. 

Steadily, that helped me develop interest in wellbeing and wellness and led naturally to psychotherapy.

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The movement

Psychotherapy is a fascinating world and captured my full attention.

In the mid 2000s, CBT was in fashion, so I initially qualified as a cognitive behaviour therapist and then I undertook a course in Ericksonian Hypnotherapy. For a while, combining CBT with hypnosis was mind-blowing, but the magic did not last. They did not answer all questions and could not be applied to all life challenges. 

It became clear to me that, if I wanted to be able to understand human mind and safely guide people in their journey of self-discovery, I had to become familiar with all schools of thought and with as many modalities as possible. I had therefore continued with further studies in psychology, integrative psychotherapy, mindfulness and integrative counselling.

My 15 years of studies in human mind have gone really quickly, but I met amazing and inspiring people and I learned in many educational establishments which helped me grow and develop in all aspects of my being.

Two courses have been in particular helpful: a postgraduate course in psychology at London Metropolitan University and a postgraduate course in therapeutic counselling at The University of Greenwich. They both had a significant contribution to reshaping my professional identity and my approach to being with people.

Today, at close to 2 decades in the field of psychology, psychotherapy, counsellingmindfulness and coaching, I have a good understanding of the human mind, human nature and the impact of the external world on us, and I continue to learn every single day.

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The depth

The years of studies have definitely helped me learn many theories about human mind, but the real eye opener has been my work with people.

I worked with people going through all sorts of life challenges like: conflicts in the family, couple, friends circle, school or work environment; bereavement; love, sex &  relationships difficulties; vocation & career queries; anxiety, phobias or panic; depression & low mood; suicide ideation and attempt; impulse control troubles; substance or behaviour addiction; psychosis and other perception modifications; obsessive & compulsive tendencies; eating difficulties; sexuality queries; identity confusion; existential questions; prejudice & discrimination; childhood & adult trauma and other PTSD responses; feelings of emptiness; low self-esteem; low sense of self-worth; lack of motivation or procrastination; autism; learning difficulties; dementia; Parkinsons’; epilepsy, palliative care, and many others.

Some of the people I worked with had spiritual or religious dilemmas, and others were going through upsets because of physiological illness such as cancer, stroke, AIDS, overweight, heart disease, diabetes, HBP, sight and/or hearing impairment, paralysis, etc. 

I met people sharing all human manifestations possible, more or less common, some visibly displayed, others hidden or concealed under more socially acceptable ways of being. People’s inner worlds were unique to them and their biography but, essentially, all manifestations were born out of the human nature we share and conditioned by the world we live in, and in my experience they were more similar than different. 

Being with people in the private space of personal exploration proved to be the right choice for me and contradicted the misconception that I’ll work surrounded by suffering. Yes, it is true that I have not had one client coming to see me because they were too happy, satisfied and so accomplished that they could not endure it anymore. Each of the people I met had a struggle or another, but every single one of them had also beautiful and exciting events and experiences going on in their lives. They all shared joyful and happy moments, explored dreams and goals for the future, and we celebrated together their achievements and their sense of fulfillment. 

Connecting with people in that intimate space opened my mind and allowed me access to a world I did not know existed before. That challenged many of my core beliefs around essential aspects of human existence, shifted my perspective on human nature and helped me change within and embrace new ways of being myself.

Working with various communities in London over the past 12 years, managing mental health services, including CQC registered positions, also as a honorary counsellor for One in Four, the London’s leading charity supporting survivors of childhood trauma, has been in particular enlightening. It adjusted my mindset in life and cemented my interest in similarity, difference and diversity.

Looking back, I feel fortunate I had the chance of working with people from all walks of life and gaining so many precious learnings.

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The learnings

The most important learning has been that we, people, are all alike in how we experience life, and essentially we all seek to make our lives more wonderful and less horrible.

Whether we go for big dreams or a simple life, we come from the East or the West, we are females or males, our paths in life are similar.

Our arrival on Earth and the early years of life are decided by others not by us. We are all shaped by our circumstances and we are all molded by the world around us, at times against our beings. 

We are all contaminated by the modern society trends and, to a certain extent or another, we all see life in terms of success, achievement, excellence, improvement, discipline, commitment, fame, money, etc. We are also defined by “having” and “doing” and we find very little time for “being”.

We are all taught to master our emotions, to restrain, to follow more and more rules and work harder. Ultimately, we all find modern life fast, artificial and challenging and, in a time when social values are changing rapidly, we all struggle to find genuine purpose and meaning in life and to appreciate what we have. 

We laugh, we cry, we love, we hate, we gain, we loose, we live, we die. In a form or another, we all go through all experiences that define human being, from gain to loss, confidence to fear, boldness to shame, trust to disappointment, innocence to guilt, altruism to envy, generosity to greed,  fellowship to loneliness, clarity to dilemmas, peace to conflict, comfort to distress,  confidence to uncertainty, safety to insecurity, happiness to despair, loyalty to betrayal, health and illness, and so on. 

How we handle them and how they change us is a matter of biography, circumstances and personal choices. Luckily, there is beauty and peace in the nature around us, also love, kindness, compassion, infinite knowledge, strength and wisdom within each of us. All we need is a bit of guidance to find our way and uncover those amazing resources we hold inside. 

This is what I do for a living today. I guide people learn about themselves, find clarity in life, move through conflicts, heal inner wounds and create lives they love living. 

I love my work and I feel surrounded by real magic and a profound sense of meaning and joy when I make a positive impact and I contribute to changing someone else’s life. 

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Personal Bio

I was brought up by a wise grandfather and a mystical grandmother at the country side. They instilled in me the desire for knowledge and spiritual connection, also the need for freedom and space for exploration.

Born under the Cancer sign,  I am naturally intuitive, emotional and sensitive, also very loyal, sympathetic, imaginative and persuasive.

I love to immerse myself in every single experience with intense energy and passion for life. I lived the natural highs and lows of life and I survived childhood trauma and TNBC.

To relax and bring a sense of order in my mind, I love to cook, clean, dance, listen to music, read and write. 

My ideal lifestyle combines quality time at home with travelling and spending time outdoors. 

I love walking, hiking, cycling and roller skating. I also find great pleasure in gardening, painting and wood carving.

I care about the environment and I am into healthy eating.